Objective Truth vs. Subjective Attraction?

From I Don’t Have Enough Faith to Be an Atheist:

“Many beliefs that people hold today are not supported by evidence, but only by the subjective preferences of those holding them. People almost invariably arrive at their beliefs not on the basis of proof but on the basis of what they find attractive. But truth is not a subjective matter of taste–it’s an objective matter of fact. In order to find truth, one must be ready tog ive up those subjective preferences in favor of objective facts. And facts are best discovered through logic, evidence, and science.” –From , by Norman L. Geisler, Frank Turek, and David Limbaugh (>>)

I sympathize with the quote, because it’s reacting to a culture that is attracted to cheap pleasures that are lies. People drink from the toilet of fictional works like the The Da Vinci Code rather than marvel at the screaming glory of the skies, the necessary inferences from mere existence (like eternality!), archaeology, and self-evidencing, corroborative, non-fictional, first-hand testimonies like the gospels.

But the quote rubs me the wrong way, because people don’t come to Christ through cold thinking. God shines in their heart to see the light of the knowledge of the glory of God in the face of Jesus Christ. It is a subjective beauty *and* objective truth issue. That which is most beautiful is truthful, and that which is most truthful is beautiful. True beauty attests to truth, and truth is beautiful. If we don’t subjectively prefer truth, we haven’t seen it for what it is. We’re still believing a lie. If we aren’t concerned about objective truth and coherence and reality then we aren’t really attracted to true beauty. We’re subjectively attracted to cheap pleasures.

It’s impossible to prefer true beauty without assenting to great truths.